Integrated Digital Marketing – Paid search, SEO and PR are supported by email marketing, social media and persistent content marketing. Email marketing allows you to nurture your leads using drip-feed emails, carefully tailored to the area of interest you have identified from their previous behaviour. Social media marketing allows you to see what others are saying about you and to interact with them in a public arena. Social media interaction builds popularity and helps other to link back to you. YouTube lets you publish helpful content that demonstrates your expertise and uniqueness. Analytics helps measure what works and what needs improving, leading to better conversion rate optimisation (CRO).

We work together with our clients to maximise the effectiveness of these channels, to measure success and to modify the mix for maximum ROI. It’s the integrated digital marketing approach that works.

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