Our Stories

Clients & Case Studies

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Paul McIntyre and Way Up Digital have given our business marketing structure, direction and clout. Paul has the ability to provide clarity where it?s most needed, by explaining things in a clear way, with no jargon. I am very pleased with everything Way Up Digital have done, coming as it does, with a professional, friendly, helpful and proactive approach. I trust Paul to deliver the digital marketing services that my business requires and would highly recommend his company’s services to others.

Steve Whitcombe, Daneplast Ltd

Way Up Digital Marketing have supported us in developing our digital marketing activity for the past two years and have helped us grow our online business year on year. I would highly recommend them to any business who are looking to develop their online presence.

Richard Burrow, Timico Ltd

Way Up Digital have provided an efficient and effective solution to our marketing process. Way Up Digital have shown Oxford Innovation the ease of marketing with easy to understand and easy to implement processes. These processes have in turn provided staff with confidence and clarity to be able to be innovative and forward thinking with our marketing across all platforms. It is a pleasure to work with Paul and I would recommend him highly.

Ruellyn Reynolds, Oxford Innovation Ltd

Way Up Digital Marketing have helped us with our business and marketing direction. We started working with them as they were recommended by a number of contacts. They have provided us with a clear, efficient digital marketing plan which has helped grow our business and boost its awareness. Its nice to work with a company who do exactly what you briefed them to do and also do it very efficiently. I would highly recommend Way Up Digital to anyone looking to implement a clear digital marketing strategy.

Jackie Bissell, Trecane Beach House

Case Study

Client - Major UK Banking Group

Purpose: Increase online visitors and conversions

The Challenge

Our client, part of a major UK banking group, wanted to develop a property portal aimed at the luxury, country and agricultural sectors. The problems that they faced were to drive traffic to the site; people who were most likely to engage with the site and to ultimately become customers and generate revenue.

The Results

Within 12 months of starting the site from scratch, we had achieved the following rankings in Google for the most important and relevant terms:

195Search Terms at No.1 on Page 1 of Google
71Search Terms at No.2 on Page 1 of Google
593Search Terms on Page 1 of Google

1,000,000+
Site visitors (From zero at start)

Reduced from ?2.00 to ?0.03
Average Cost Per Click

How We Did It

We gave advice on site structure, design and website usability, to bring relevant visitors to this new site and, through SEO and content creation, to turn visitors into customers. We developed a site structure that allowed easy navigation for users and efficient and thorough indexing for search engines. We optimised the site and improved usability to improve user experience, converting them to customers. Once optimised, we continually reviewed results, modifying the campaigns and SEO efforts to achieve the client?s aims. We built and structured well-managed Google AdWords campaigns to target only relevant, targeted prospects and to bring them to the appropriate pages of the site.

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